BFGoodrich

Project Description

To launch the next generation of their legendary all-terrain tire, BFGoodrich dropped us into Alaska’s untamed backcountry for a once-in-a-lifetime media event at the base of Denali. This production got really wild, really fast. Our crew tracked a team of expert drivers across river crossings, ridge lines, and mud-choked trails to show how the toughness of the all-new KO3 gets you farther. We even took a flight in a small bush plane to check out a glacier.

With little infrastructure and nonstop weather shifts, we split up, stayed light, and moved fast to capture stills and motion that celebrated the capability a tire that enables people to do the things they love. In the end, we created a series of social edits that showcased rugged, high-energy portraits of the KO3 thriving under pressure in one of the most demanding landscapes on earth.